Matt Spencer · Denver, Colorado
Fieldbuilt is one accountable engineer designing, shipping, and operating fast websites, local-search systems, and custom tools for small businesses.
No sales call required · Full report · Assets you own
01 / Selected work
Real systems, operating in public. Each one turns messy information into something commercially useful.
Agencies put the scanner on their own site. A business owner sees their site graded against competitors found live in Google for their trade and city, and the agency gets the lead and the report.
A structured roofing reference where every fact traces back to a source. An 8-pass validation pipeline emits interlinked, search-optimized pages that compound like an asset instead of aging like a brochure.
A proprietary pipeline combines a decade of severe-weather history with property-level signals, giving roofers a useful answer instead of another form submission.
Local-search architecture connects to a validated, rate-limited contact pipeline with persistent records and redundant notifications.
Outdoor RV, boat and trailer storage on US-40 in Fruitland, Utah. Designed and built end to end: plain-spoken copy about what the lot is and is not, and a build that fails if a claim has no source.
Six more reference products on the same sourced-reference method as the Roofing Book.
Colorado Gun Laws Colorado gun law in plain English, with what changed in 2026. gunlawscolorado.com 
Mineral Rights Atlas Who owns the minerals, what they are worth, and what your state says. mineralrightsatlas.com 
The Colorado Hunting Guide Colorado hunting seasons, how the draw works, what a license costs, and a directory of outfitters. thecoloradohuntingguide.com 
Colorado Water Rights How Colorado water rights work, who owns them, and how to look one up in the state's own records. cowaterrights.com 
Lemon Law Atlas The Texas lemon law in plain language: what is covered, what is not, and how long you have. lemonlawatlas.com 
The Solar Book What solar incentives actually pay, state by state, from primary sources. thesolarbook.com 02 / Services
No mystery retainers. Choose the level of infrastructure your business actually needs.
Look right everywhere
Professional upkeep for a business that already has a site worth keeping: everything a customer or Google checks stays fast, accurate, and answered.
For businesses with an established site
Maintenance and reputation only. Growth work lives in Growth Engine.
Discuss this optionOut-rank your market
The complete growth system: a new website, a compounding search program, and a live dashboard that shows what every dollar did.
Everything in Presence, plus
New custom website included with a 12-month term. Leading niche agencies charge more than this before the website.
Discuss this optionOwn the market
Category dominance: paid media, social, proprietary data and tools, and automation working as one defensible asset.
Everything in Growth Engine, plus
Open to new clients. Start with the free website scan.
Discuss this optionBest fit: established local businesses that want their marketing measured, not narrated. Every claim on this page is testable; ask and I will run the tests in front of you.
Just need a website? A fast, credible site with search, analytics, and hardened lead forms set up right. Fully owned by you, no retainer.
Riley answers the calls you miss. An AI phone receptionist that picks up your missed and after-hours calls in your business name and books the estimate on your calendar.
Need more than Market Leader? Multi-site programs, dedicated capacity, and custom data systems, scoped per engagement.
Start a conversation03 / Process
Every project on this page runs on the same method. See how it works in practice
Audit the site, search landscape, and lead path. Separate expensive noise from the gap that matters.
Define the buyer journey, information architecture, measurement plan, and honest scope before building.
Build quickly, test aggressively, instrument the important actions, and put the real thing in production.
Watch the numbers, fix what breaks, and invest in the parts that become more valuable over time.
DEN · CO 04 / About
I’m Matt Spencer, a founder-engineer in Denver. I work directly with the owner, build the system, and remain accountable after launch. AI increases the amount I can execute; architecture, judgment, and standards stay personal.
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